SALT. optics is an independent lifestyle company that creates premium handcrafted eyewear for individuals with a unique sense of style.

Established in 2006 and located in coastal Southern California, SALT. applies over 30 years of experience in building brands, developing products and servicing customers in the optical, fashion apparel and accessories markets.

Inspired by the need for eyewear that is stylish, technically advanced and appropriate for their lifestyle, SALT. has shown that there is room in the marketplace for a company that thinks differently than the rest.

SALT. believes in honesty, quality, positivity, simplicity, subtle sophistication, kindness, social responsibility, quiet confidence and hard work.

SALT. optics is about simple, timeless design; impeccable quality; useful technology, hand-craftsmanship and a pure fit.

SALT. is modern, yet honors the past and is driven by a minimalist sensibility in all things. Less is, in fact, more.